Advertising: History, Functions, Target Market Test Review
Authored by LEIGH ANN DAWSON
Business
9th - 12th Grade
Used 55+ times
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25 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Most modern advertising can essentially trace its roots to 1441 the invention of the Gutenberg printing press.
True
False
2.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Demographics
Segmenting a market based on statistics that describe a population
Segmenting a market based on mental and emotional characteristics of customers
Segmenting a market based on where customers live
Segmenting a market based on the way customers use a product or act towards a product
3.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
In 1704 the first newspaper ad in America was published in the Boston Globe
True
False
4.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Marketing is the process of developing, promoting, and distributing products to satisfy customers' wants and needs.
True
False
5.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
A target market can best be defined as a specific group of people you are trying to reach.
True
False
6.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Psychographics
Segmenting a market based on the way customers use a product or act towards a product
Segmenting a market based on statistics that describe a population
Segmenting a market based on mental and emotional characteristics of customers
Segmenting a market based on where customers live
7.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
__________ is the process of determining your customer's wants and satisfying their needs.
Selling
Promoting
Product Service Management
Financing
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