Non-financial performance

Customer satisfaction

Market share

Quality

Working capital

Operating profit/Capital employed x100

Sales revenue - Cost of sales

Sales of a business/Total sales in a market x100

Fixed cost/Contribution per unit

Techniques for improving a business’ balance sheet position, in particular its apparent liquidity

A snapshot of the financial position of a company at a particular moment in time

Description of what a business sets out to achieve in the long term

The amount of money your business needs to meet its everyday financial obligations

Sales and lease back

Hiding poor investments

Brand valuation

Lower unit costs

Greater revenue

Reduced quality

Better customer service

Investors in People (IIP)

Customers Service Excellence

Kitemark (ISO 9001)

To reduce the risk of a hostile takeover

To raise finance from a bank

To please the shareholders of public limited companies

To show growth in terms of sales

Increasing market share will result in a business attracting more customers

To increase sales revenue, a business may need to spend less on advertising which could result in profits

Increased productivity may result in higher unit costs

Improving quality can lead to less profit

Targets can be unrealistic

Unforeseen circumstances can affect sales

Businesses can act unethicallly to meet the target

It provides a clear path for the business

Revenue

Acid test ratio

ROCE

Measuring the proportion of flights that take off and land on time