Strategic Fashion & Luxury Branding 1
Authored by FLORENCIA AVELLINO
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University
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When we talk about 8P analysis of gucci for example, are we talking about..
Its complete history
The logo
The brand as a whole today
A specific product
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What metric is measured over time?
brand consistency
brand cohesion
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which P of the 8p's of luxury brand marketing analsis is not correct?
PRODUCT
PEDIGREE
PRICE
PRIZES
PERSONALITY
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which conglomerate does CHLOÉ belong to?
LVMH
KERING
OTB
RICHEMONT
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which conglomerate does LOEWE belong to?
KERIGN
LVMH
PUIG
OTB
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The owner of OTB was the designer and creator of one italian brand, which is?
BERLUTI
DIESEL
GUCCI
LOEWE
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of these brands is independent? It means that it is not part of a fashion conglomerate...
DIOR
PACO RABANNE
BALENCIAGA
DOLCE & GABBANA
CELINE
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