NAME GAME
Authored by William Busshart
Business
8th Grade - University
Used 10+ times
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of a celebrity endorser:
A publicist writing advertising copy
A college student posing for a print ad
A well-known person promoting a product
A business owner appearing in a commercial
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The most commonly used type of endorsement involves paying a celebrity to
Use a brand of equipment.
Appear at an event.
Wear a certain brand of clothing.
Advertise a product.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why do some businesses pay college and high school sports teams to wear a manufacturer's clothing?
To influence other students
To make positive statements
To give testimonials
To serve as spokespersons
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of a celebrity endorsing an event simply by being associated with it:
Appearing in a print ad
Saying a tournament is great
Cheering for a football team
Attending a grand opening
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial is giving a(n)
Personal observation
Testimonial.
Interview.
Sales presentation.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a true statement about using celebrity sports figures to endorse products:
Only retailers use celebrity endorsers.
Celebrities only endorse tangible products.
Service businesses do not use sport figures.
All types of businesses use well-known athletes.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A celebrity appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis racquet is an example of
Public relations.
Cross-promotion.
Team-building.
Personal selling.
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