Principal of marketing chapter 2
Authored by Mohd Iqbal
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University
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The_________ is usually out of the company control.
Microenvironment
Macroenvironment
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The actors close to the company that affect its ability to serve the customers are part of__________.
The Microenvironment
The Macroenvironment
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a force that does NOT affect Microenvironment?
The suppliers
The intermediaries
Economic stability
Customer
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
There are __________ internal factors close to the company that affect its ability to serve.
5
7
6
8
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Help the company to promote, sell and distribute its products to final buyers
Marketing intermediaries
Company
Suppliers
Customer
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Laws government agencies, and pressure groups that influence and limit various organizations and individuals in a given society
Financial environment
Political environment
Publics
Cultural environment
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Firms that provide the resources needed by the company to produce goods or offer services are
The company
The suppliers
The competitors
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