Brilliant Global Marketing Strategies - Local Focus

Which company launched a social media campaign around the hashtag #OneLessStranger. Asking the community to perform random acts of hospitality for strangers, and then take a video or photo with the person and share it using the hashtag. Just three weeks after the launch of the campaign, over 3,000,000 people worldwide engaged, created content, or were talking about the campaign.

What pizza chain deliver pies diverse enough to gain international attention? It’s easy to just change toppings market to market. In Asia, it’s seafood and fish. It’s curry in India. But half the toppings are standard offerings around the world

Which company isn't afraid to celebrate cultural differences in an effort to strengthen its international presence - from Korea's Grapefruit Coolata to Lebanon's Mango Chocolate Donut to Russia's Dunclairs.

Which company has built 650 clean water installations in the rural village of Beni Suef and sponsors Ramadan meals for children across the Middle East. In India, the brand sponsors the Support My School initiative to improve facilities at local schools.

By changing how they describe their content, which company gets users to listen to music that goes beyond their favorite genres, and instead satisfies habits and lifestyles that people share all over the world.

What company incorporated specially designed agitators into its washing machines when it sold them in India. This helped Indian women wash saris without the five-foot long sari getting tangled.

This company provides a platform for parents and students to recognize and reward a teacher who has gone above and beyond to make a positive impact on their lives. Consumers can post a photo or video on Twitter or Instagram using #ThankATeacher,

One million meals plus: which company supports Food Banks Canada’s efforts to address critical food shortages caused by COVID-19