Brands - Business English
Authored by TEEST TEST
Other, Business
University - Professional Development
Used 12+ times
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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The tendency to always buy a particular brand
loyalty
image
awareness
name
stretching
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Using an existing name on another type of product
loyalty
image
awareness
name
stretching
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The ideas and beliefs people have about a brand
loyalty
image
awareness
name
stretching
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
how familiar people are with a brand (or its logo and slogan)
loyalty
image
awareness
name
stretching
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The title given to a product by the company that makes it
loyalty
image
awareness
name
stretching
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
launch
the set of products made by a company
the use of a well-known person to advertise products
when products are used in films or TV programmes
the introduction of a product to the market
the length of time people continue to buy a product
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
lifecycle
the set of products made by a company
the use of a well-known person to advertise products
when products are used in films or TV programmes
the introduction of a product to the market
the length of time people continue to buy a product
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