Pretest

It is a mass medium, reaching millions of people.

(a)  

They write for the ears of the listeners.

(a)  

It refers to the written material which indicates the verbal and non-verbal action that has to go into a radio program.

(a)  

Generally, ears can only receive ___________ words per minute.

What counts in radio broadcasting?

It is used between news and commercial breaks. Its function is to tell the listeners that there is a break but there will be some more news coming up.

(a)  

It is used to stimulate curiosity so that the listeners will stay tuned in to hear what it's all about.

(a)  

It is usually heard after the news. It reminds of what product, service or establishment sponsored the news.

(a)  

In a script, what do we write for erroneous words?

It is usually placed at the top right corner of the copy.