N5 Bus Man - Market Research

Gathering new information

Finding information that already exists

Going into fields and asking cows questions

Googling facts

Finding out new information

Finding out information that already exists

Sitting at a desk and doing research

Going door to door asking questions

Observation

Surveys

Loyalty Cards

EPOS

Data about customer shopping patterns and habits

Data about offers the competition are running

Information about why customers buy what they do

Information on customer opinions

Competition company website

Using surveys and questionnaires

Looking at their own sales figures

Observation

It is quick to obtain, good if a quick decision needs to be made

Can be cheaper than carrying out expensive surveys

The information is specific to your needs

Nobody else has access to the information

The information is available to competitors

Collected for a specific purpose

Can't check the accuracy and reliability of the source

Information is up to date

To spot gaps in the market

To find out what customers think of the products you make

To find out what the competition is doing

To save money

Company websites, newspapers, government statistics

Surveys and questionnaires

Comment cards and interviews

Consumer panels

Findings are up to date and accurate

The competition has access to the same information

The questions are specific to your purpose

It is cheaper than desk research