Unit 04 - Understand Typography (m-GDAD1-2)

The term typestyles refers to:

The letters and numbers in a particular design, used in printing or on a computer screen are known as:

The term refers to lead pieces inserted in between lines of type to add more space:

It is often confused for kerning, but the concept is a little different. It's involves adjusting the spacing throughout the entire word.

Systems of symbols that represent concepts in a consistent manner:

The letters with finishing strokes, or brackets are called:

The term refers to the upper and lowercase letters and numbers of a specific font, actually it's the font itself:

The individual letters, numbers and punctuation used when setting type:

The imaginary line that runs across the top of capital letters

Making sure the audience can read and understand your text message: