Marketing Communication
Authored by Siti Mustafa
Other
University
Used 134+ times
AI Actions
Add similar questions
Adjust reading levels
Convert to real-world scenario
Translate activity
More...
Content View
Student View
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which is not main promotional tool?
Marketing mix
Sales promotion
Advertising
Public Relations
2.
MULTIPLE SELECT QUESTION
20 sec • 1 pt
The use of short-term incentives to encourage the purchase or sale of a product is called
Advertising
Personal selling
Public relations
Sales promotion
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
News releases are examples of
Advertising
Publicity
Sales Promotion
none of the above
4.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Public relations involves
Publicity
press release
product design
personnel involvement in local events
5.
FILL IN THE BLANKS QUESTION
30 sec • 1 pt
(a) is the process of coordinating the various promotional elements & other marketing activities
6.
FILL IN THE BLANKS QUESTION
30 sec • 1 pt
(a) refers to the total number of different people or households exposed, at least once, to a medium during a given period.
7.
FILL IN THE BLANKS QUESTION
30 sec • 1 pt
(a) refers to average number of times that those customers will be exposed to the message.
Access all questions and much more by creating a free account
Create resources
Host any resource
Get auto-graded reports
Continue with Google
Continue with Email
Continue with Microsoft
or continue with
%20(1).png)
Apple
Others
Already have an account?
