Comm 101 Chapter 12

The purpose of audience analysis is

Characteristics of your audience that can be categorized, such as age, gender, cultural background, educational level, and economic status is known as...

... lie closest to the surface and reflect a predisposition to view you or your topic in a favorable or unfavorable way.

... lie a little deeper and deal with a person's underlying conviction about the truth of an idea.

... are deeply rooted feelings about a concept's inherent worth or worthiness.

For a public speech you should choose your topic based on...

Your specific purpose statement should be ......, specific, and realistic.

Where do your listeners learn what the major claim of your speech will be?

When seeking information, sometimes people will approach their research with the idea that it doesn't matter if it is true or not, as long as it proves their point. This is called...

Social media has made the problem of people only reading and hearing information that agrees with their own bias worse. Researchers call this a...