Strategic & Tactical Marketing

Tactical Marketing gives emphasis on the external environment to develop strategies to respond to the environmental forces that confront the company.

PESTEL and STEEPLED Analysis are marketing strategic tool use in analyzing the external environment of the business.

Strategic plan is a general plan and Tactical plan is a more specific action plan.

Strategic marketing covers marketing mix as its major factor.

Tactical marketing desired output can be seen after a minimum of (3) three to (5) five years.

ADTC means Average Daily Total Customer

Specific plans means straight to the point, clear and concise.

Time-bound in planning means a definite beginning and a definite end.

A significant increase in TC and purchasing power is a good indicator that the action plan is working on its intended purpose. This states the the plan is measurable.

Strategic and Tactical plan can be done at the same time since both focus on growth.