QUIZ (PRODUCT RANGE ANALYSIS)

the introduction of new varieties of the initial product or products that are similar

_______________________ deals with managing a service product throughout its complete life cycle. This organizational function is equally common in business-to-business as well as business-to-consumer organizations

means to reduce the depth of a product line by removing unprofitable products from the existing lines

¡Starbucks in coffee, Haagen-Dazs in ice cream, and Evian in bottled water. Leading Japanese auto companies have each introduced an upscale automobile: Toyota’s Lexus, Nissan’s Infiniti, and Honda’s Acura.

This is an example of?

____________________ occur when a company introduces additional items in the same product category under the same brand name, such as new flavors, forms, colors, added ingredients, or package sizes.

the word “positioning” includes several common meanings of position which includes; (choose 4)

Is usually employed by the leader who has the compulsion to defend his position against the confrontation of powerful existing competitors or strong new entrants trying to remove the leader from the topmost position.

the act of designing a set of meaningful differences to distinguish the companies offering from competitor’s offerings

To the ____________________ salutary products and desirable products are always welcome as they fulfill the expectations of social welfare and social interests