Rhetorical Devices and Appeals

A rhetorical device in which two unlike things are compared using "like" or "as."

This ad is an example of which rhetorical appeal?

An advertisement that uses this will try to get you to see the company as reliable, honest and credible.

What are the three rhetorical appeals?

"You know her - she's taught Sunday School at your church for years, babysat your children, and served as a playground director for many summers."

An argumentative appeal based on facts, evidence, or reasons.

This ad is an example of which rhetorical appeal?

What is the definition of pathos?

"The data is perfectly clear: this investment has consistently turned a profit year-over-year, even in spite of market declines in other areas."

What is the rhetorical appeal that is being used?