Segmentation, Targeting & Positioning
Authored by Mahjabin Yusof
Education, Business
University
Used 261+ times
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25 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
These are the reasons why Marketers can't appeal to the same buyers EXCEPT;
buyers are too numerous.
buyers are too widely scattered.
buyers have different needs and preferences.
buyers have same personalities and lifestyles.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
'A set of buyers sharing common needs or characteristics that the company decides to serve’. This statement refers to______.
market
target market
consumer
consumer behaviour
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
'The set of all actual and potential buyers of a product or service’. This statement refers to _______.
market
target market
marketers
consumer behaviour
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A business will offer the same products to all consumers and promote them in almost the same way. This refers to>>>>.
mass Marketing
niche marketing
concentrated marketing
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
__________ involves marketer aiming product at a particular, often tiny, segment of a market.
Mass marketing
Niche marketing
Undifferentiated marketing
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
“The act of dividing the markets into specific groups of consumers/buyers who share common needs and who might require separate products/and or marketing mixes”. This is the definition of _____.
segmentation
targeting
positioning
demographic
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
“The act of developing measures of segment and selecting one or more of the market segments to enter” is the definition of _____.
segmentation
targeting
positioning
demographic
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