Primary & Secondary Research

Ryobi sends out a survey to past purchasers of their portable drill

An aspiring entrepreneur studies the census to obtain data about single-family households in Tucson, AZ

Wegmans conducts a focus group interview regarding customer attitudes towards its Natural Foods department.

Zara examines fashion data available from a large database service for apparel stores of its size

A local ACE hardware store owners purchases demographic data regarding population, housing, education and income from CACI, a business information company.

Mighty Taco records the number of ticket stubs turned in from a hockey game promotional tie-in

A local mall conducts personal interviews with customers

Wendy's gives out free breakfast sandwiches to customer questionnaire that is turned in by March 31.

Quebec's maple syrup markers conduct a taste test if various flavored syrups to market in different countries.

To determine customer satisfaction, Macy's places self-addressed survey cards to all customer purchases.