Design Elements & Principles

How many design elements are there?

What design element is a visual representation of words, numbers and characters?

What is the smallest element of a visual communication? It can be a dot but it is not necessarily circular.

What element is a continuous mark on a surface? It can be straight, curvy, precise, of consistent weight, broken, dotted or rough and textured.

What element is an enclosure? It can be simply an outline, a ‘stroke’ in digital media or an area of colour, shade or texture, a ‘fill’ in digital media. It can be organic, geometric, hard-edged or feathered, abstract or symbolic and can be used in conjunction with other elements to create form or pattern

What element is a three-dimensional entity in visual communication? It can be real as in a construction, or illustrated as seen in an illustration.

What design element is light or dark variation of any colour?

What design element communicates information about the characteristics of an object? Rendered architectural illustrations might depict stone or brickwork, reflective glass surfaces and the foliage of surrounding trees.

What design element is light in different wavelengths as they appear to the eye?

This design principle refers to the negative and positive shapes, space or forms within a composition.