Digital Strategy -- Final Quiz Review
Authored by Liz Babiak
Business
University
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20 questions
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1.
MULTIPLE SELECT QUESTION
20 sec • Ungraded
(Practice question)
Your favourite digital marketing strategy is...
Social Media
Online Ads
Gamification
All of the above
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
The Canadian Anti-Spam Legislation mandates that implied consent expires after two years.
True
False
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
App store browsing is how most people discover new apps.
True
False
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following terms is described as "the percentage of emails that were not deliverable"?
Delivery Rate
Rate of Distribution
Bounce Rate
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
In email, Click-Through Rate refers to:
% of recipients who open the email
% of people who clicked on at least one link in the email
% of people who clicked through to open the email
The number of links in an email
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
One of the best ways for a company to grow its email list is to send more emails.
True
False
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
During the checkout process on an ecommerce website, a customer checks a box that says "Yes, send me promotional emails and updates". What kind of consent are they giving?
Express consent
Implied consent
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