
Corporate Identity LAP
Authored by Sherell Lee
Life Skills
9th - 12th Grade
Used 8+ times

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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
- The Target bullseye and the McDonald’s golden arches are examples of
a. corporate brands.
b. logos.
c. brand personalities.
d. brand promises.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
2. Corporate brands are important because they
a. help businesses stand out.
b. build customer distrust.
c. help businesses blend in.
d. ensure a business’s success.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
3. Colors, logos, and images are all elements that make up a company’s
a. brand values.
b. brand identity.
c. brand promise.
d. distributor brand.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
4. Which of the following is part of a company’s brand identity:
a. Values
b. Promises
c. Design
d. Personality
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
5. A health-food company believes in customer satisfaction and cares about providing customers with healthy, high-quality food. These beliefs are known as
a. distributor brands.
b. brand identity.
c. brand personality.
d. brand values.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
6. Brand values are one way that a company can
a. destroy other companies’ reputations.
b. show how similar it is to its competitors.
c. differentiate itself from the competition.
d. describe what the brand would be like as a person.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
7. A brand describes itself as funny, outspoken, and young. This is the company’s brand
a. lifestyle.
b. character.
c. values.
d. personality.
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