Market Concepts and Segmentation
Authored by Jessica McCuan
Life Skills
9th - 12th Grade
Used 136+ times
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20 questions
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1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
The foundation of a marketing plan is also known as:
Situational Analysis
Observation
Empirical Research
Experimental Research
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The marketing mix is also known as:
Market Functions
Market Segmentation
The Four P's of Marketing
Market Concept
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is not a Market Segmentation
Geographic
Infographic
Behavioral
Psychographic
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
True or False: Brand loyalty impacts buying behavior.
True
Falso
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
An example of demographics is...
The Tri-State Area
Product Usage
Gender
Active Lifestyle
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
All the potential customers that have common wants and needs and are willing to buy is the definition for:
Market
Product
Promotion
Place
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is not part of the The 4 P's of Marketing?
Price
Possession
Product
Place
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