Marketing Chapter 1 Review
Authored by Lisa Smith
Life Skills
9th - 12th Grade
Used 263+ times
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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is not important to the success of sports marketing?
Gross Impression
Timing
Celebrities
New Opportunities
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The amount of money individuals have left to spend after all expenses/necessities of life have been paid
Discretionary Income
Gross Income
Gross Impression
Discretionary Impression
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Using sports to market products
Marketing
Sports Marketing
Entertainment Marketing
Promotional Marketing
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Describes how a business blends the four marketing elements
Marketing Promotion
Promotional Mix
Marketing Mix
Promotional Marketing
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is not always recognized as part of the marketing mix?
Product
Place
Price
Promotion
People
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is any form of communication used to persuade people to purchase a product?
risk
revenue stream
promotion
sponsorship
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Any direct and personal communication with customers to assess and satisfy their needs and wants is which of the core standards of marketing?
Financing
Selling
Pricing
Product/Service Management
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