Sports & Entertainment Marketing- Unit 1

The process of developing, promoting, and distributing products, or goods & services, to satisfy customers' needs & wants.

Idea that organizations need to satisfy their customers while also trying to reach their organizations' goals.

Potential customers with shared needs who have the desire and ability to buy a product

A specific group of consumers that an organization selects as the focus of its marketing plan

Statistics that describe a population in terms of personal characteristics

Path a product takes from the producer to the consumer

The study of the choices and decisions that affect making, distributing, and using doods and services

The money left after all costs and expenses of a business are paid.

People who use products

Money left to spend after necessary expenses are paid