Marketing Chapter 17 and 18 Review

According to the textbook, what is the one artistic aspect of a display that is most dependent on contrast and that can “make or break” the display?

What is the type of promotion that involves short-term activities, offers customers an incentive to make a purchase, and can be used with wholesalers, retailers, and consumers?

A display in a store highlighting the latest cell phone is an example of this.

A public relations specialist writes a positive story about a company and sends the story to the media. What is this story called?

A display that contains too many items, shapes, or props does not have this artistic element.

In a store, the shelves, racks, chairs, and benches are called this.

Joe found a sales promotion in his local newspaper for a $1.00 discount on next purchase of Sleek Shampoo. What kind of sales promotions is this?

Low cost items given to consumers at a discount or for free

Activities designed to get support for a product from manufacturers, wholesalers, and retailers

Higher-cost product that customers earn or win through a contest