Power of Branding: What is Branding?
Authored by L Birchall
Business
7th - 8th Grade
Used 37+ times
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10 questions
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1.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Which 3 of the below are part of the Walkers logo branding?
It has the colours red and yellow
It has the word 'Walkers' wrapped around the middle
It includes a crisp
It has a red sun on it
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
'Company' refers to the organisation that markets or produces products or services.
True
False
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
'Brand' refers to the image and “personality” a company applies to its products.
True
False
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The Definition of Branding is:
Creating an __________ for your product that makes it ____________ from the competition
Identity & Different
Different & Identity
Logo & Same
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The Definition of a Portfolio of Products:
This is the ____________ of different products that a business sells.
Walkers examples, e.g. Classic, Mixups, Bugles etc…
range
one
maximum
6.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Why is it important to have a range of products? Choose 2
More choice of products for customers
Not everyone likes the same thing
It's not. It is best to just stick to one
7.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Why is it important to have a range of products? Choose 2
Risk is spread if something goes wrong
Sales and profit are increased
So that no other business can enter the market
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