SEM I 1.06 Quiz
Authored by Wilson Ramsey
Life Skills
10th - 12th Grade
Used 30+ times
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17 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
A sports or an event organization will use a team name, mascot, and logo as important elements to create and maintain which promotion effort?
Image extension
Financial Accountability
Brand awareness
Market segmentation
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What might a sports organization offer a business to encourage that business to sponsor an event?
Free advertising
Partial ownership
Percent of profits
Naming rights
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which is an example of a celebrity endorsing an event simply by being associated with it?
Attending a grand opening
Saying a tournament is great
Appearing in a print ad
Cheering for a football team
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
The ultimate purpose of branding in sports or event marketing is to achieve which action?
Create awareness
Encourage sales
Identify the retailer
Obtain a sponsor
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What should be included in an event program if it is longer than four pages?
Satisfaction survey
Local news articles
Statement of organizers
Table of contents
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Athletes are often considered to be particularly effective promoting products related to which of their areas?
Sport
Lifestyle
Background
Education
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What is a celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial giving?
A personal observation
An interview
A testimony
A sales presentation
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