MKT 2.08-2.09
Authored by Thomas Norwood
Business
9th - 12th Grade
Used 6+ times
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
One way a company can reinforce its image is by performing which action?
A Developing a financial plan
B Training its employees
C Conducting a competitive analysis
D Identifying economic resources
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What will probably happen to a business if it continuously fails to deliver on its brand promise?
A Lose credibility
B Improve sales volume
C Increase market share
D Decrease liability
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is a policy that the WNJ Company might implement to reinforce its image as an efficient and responsive business?
A Requiring employees to respond to customer inquiries within 24 hours
B Requesting that employees sign their timecards at the end of a pay period
C Ensuring that employees wear clean uniforms during their shifts.
D Allowing employees to establish their own service standards.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
John communicates through all advertisements that his employees go through extensive training. What is John doing?
A Making a brand promise
B Developing a campaign platform
C Stating industry policies
D Establishing product position
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When a business publicly pledges to provide all of its customers with quick, courteous service, what is it doing?
A Making a brand promise
B Developing a campaign platform
C Stating industry policies
D Establishing product position
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Geri asks a salesperson about some features of the new Samsung Android cellular telephone. Since the salesperson is not aware of the features, what should the employee do?
A Tell the customer to contact the manufacturer
B Explain that she or he is new and does not know
C Try to serve the customer as best she can
D Ask an available, experienced employee
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Josh wants to know more about the benefits of his new iPad. What about the iPad does he want to know?
A “What is the warranty?
B “What is it?”
C “What is the price?”
D “What is in it for me?”
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