The Promotional Mix
Authored by Rob Ambrosino
Business
9th - 12th Grade
Used 186+ times
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12 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The promotional mix includes advertising, public relations, personal selling, direct marketing and ______________.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Macy's hired four new salespeople to assist during the Christmas season. Which aspect of the promotional mix does this describe?
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Magazines, newspapers, TV commercials, etc.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Sunshine Chinese has coupons that are sent to a specific group of customers with a Suwanee address. What aspect of the promotional mix is this?
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Purpose: to increase sales, inform about new products, and create a positive business image
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Chick-fil-a released a statement to explain their partnership with Thrive Coffee and how the company is working to support local farmers. Which aspect of the promotional mix is this?
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Nike sends you an email about an upcoming sale.
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