Audience planning quizz
Business, Fun
1st - 12th Grade
Used 3+ times
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8 questions
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1.
MULTIPLE SELECT QUESTION
1 min • 1 pt
Audience planning is about...
Generate a maximum amount of leads
Reach audiences of each of the funnel with the right message
Improving KPIs achievement for each audience
Maximizing global reach
2.
MULTIPLE SELECT QUESTION
1 min • 1 pt
The anonymous audience is made of people
Who prefer to remind anonymous & protect their personal data
Who matches the audience profile we wish to target
Who are hot prospects
Who PSA has never met with
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
ASPC methodology will improve each audience KPI performance by
5%
10%
15%
4.
MULTIPLE SELECT QUESTION
1 min • 1 pt
Which audiences should be reached during the entire lifecycle of each model?
A
S
P
C
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
1.Find the only false sentence
Suspect audiences have visited a PSA website
We don’t know if someone in the anonymous audience is currently in the process of buying a car
A prospect is someone in the process of buying a car AND considering a PSA brand
Anonymous targeting uses both offline & digital touchpointsnly false sentence
6.
MULTIPLE SELECT QUESTION
1 min • 1 pt
Select the right answers
Lookalike profiles can be used to target anonymous & suspects
A suspect hasn’t visited yet a PSA website
It’s not possible to be anonymous & suspect at the same time
Suspects equal to in-market audiences
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which creative message fits more to suspects audience?
Commercial offer
Aspirational 45 sec video
Short video highlighting model specific USP
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