Market Segmentation
Other
9th - 11th Grade
Used 49+ times
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9 questions
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1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
___________ is a method used to identify customers with similar wants and needs.
Selling
Planning
Market Segmentation
Sales pitch
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Segmentation of a market is done to help with?
Targeting advertising more accurately
Increase the amount of products being made
Improving the quality of goods being sold
Making sure that workers are happy at work
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How is a market segmented by 'location'?
Products can be aimed specifically at males or females or both
People have different hobbies and interests, which can be connected to income and location.
Consumers live in different parts of the country and will have different tastes and needs. Those living in the city might want a smaller car
Age groups can be split into categories e.g. 0-10, 11-16 or 18+. Or even by young and old
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How is a market segmented by 'gender'?
Products can be aimed specifically at males or females or both
People have different hobbies and interests, which can be connected to income and location.
Consumers live in different parts of the country and will have different tastes and needs. Those living in the city might want a smaller car
Age groups can be split into categories e.g. 0-10, 11-16 or 18+. Or even by young and old
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How is a market segmented by 'age'?
Products can be aimed specifically at males or females or both
People have different hobbies and interests, which can be connected to income and location.
Consumers live in different parts of the country and will have different tastes and needs. Those living in the city might want a smaller car
Age groups can be split into categories e.g. 0-10, 11-16 or 18+. Or even by young and old
6.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan.
Geographic
Demographic
Psychographic
Telepathic
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Define what is meant by 'target market'
Group of customers at which a product or service is aimed, or targeted.
Splitting the market for a product into different parts, or segments.
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