EVO504-CBT-P2
Authored by Firas Halawani
Other
Professional Development
Used 36+ times
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17 questions
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1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Awareness benefits involve the following forms of media exposure EXCEPT:
Publicity
Advertising
Literature distribution
Free registrations
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Sponsored tours are an example of:
Unique benefits that set sponsors apart
Gold sponsorship levels
Sponsorship packages
Demographics
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Attaching a sponsor’s name to a speaker session:
Is unethical
A way to underwrite speaker fees and travel
An intangible benefit
Indirect marketing
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
One-off promotional activities are a good idea if:
They push the sponsor’s product
They benefit the attendees
They benefit the attendees, and push the sponsor’s product
They are never a good idea
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Receiving tickets to a popular concert taking place during an event is an example of:
Questionable sales tactics
An entertainment benefit
An awards benefit
Customary hospitality
6.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
__________ is the amount of revenue left over after sponsorship costs are paid.
Profit margin
Return on investment
Tangible benefits
Bonus revenue
7.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Benefits are organized by:
Impact and results
Impact and depth
Impact and cost
Packages and a la carte
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