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ch 10 review -FoB

Authored by Autumn Sprys

Business

9th - 11th Grade

Used 29+ times

ch 10 review -FoB
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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The final business in an indirect channel of distribution

manufacturer
wholesaler
retailer
consumer

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

direct, individualized communication w prospective customers

personal selling
marketing research
target market
focus group

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

considers the needs of customers when developing a marketing mix.

marketing concept

channel of distribution

promotion

marketing research

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Services are ___, meaning consumed at same time they are produced.

inseparable
perishable
intangible
none of these

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the first step in the consumer decision making process?

figure out target market

create a marketing mix

evaluate if advertising was effective

recognize a need

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Businesses that take part in a channel of distribution are called:

retailers
channel members
consumers 
distributors

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Studies that gather new info specifically directed at a current problem

primary research
secondary research
both
neither

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