Market Segmentation
Authored by Shonita Montford
Other
9th - 12th Grade
CCSS covered
Used 1K+ times
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20 questions
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1.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Customer Analysis(surveys) are a great source to study a customers buying habits.
TRUE
FALSE
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
A ________analysis is based on a customers changes in attitudes, lifestyles, and opinions.
Demographic
Social-Cultural(Psychographics)
Geographic
Behavioral
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
SWOT stands for....
Social Awareness Talents
Social Weakness of Threats
Strengths, Weakness, Opportunities, Threats
None of the abobe
4.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan.
Geographic
Demographic
Psychographic
Telepathic
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
___________is based on the way a customer use the product.
Mass Marketing
Behavioral
Target Market
Demographic
6.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
__________are used to identify customers with similar wants and needs.
Geographic Data
Customer Survey
Behavioral Research
Market Segmentations Methods
7.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
A customers interest in playing basketball can help a marketer determine his/her ______.
Psychographic criteria
Geographic criteria
Demographic criteria
Behavioral criteria
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