S4 Marketing
Authored by Christopher Nairn
Computers
1st - 10th Grade
Used 28+ times
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14 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is Market Share?
How many shares you own in the market.
How many shares you have sold in your company.
The number of customers in the market who buy your goods.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the Marketing Mix?
Product, Price, Procedure, Promotion
Product, Price, Promotion
Product, Price, Place, Promotion
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the name given to the proces of dividing our market up in order to target specific customer groups
Market Split
Market Growth
Market Segmentation
Market Share
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the 4 P's does this describe . . . "This is how customers are told that a product exists and are encouraged in different ways to buy it.
Product
Place
Price
Promotion
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is test marketing?
A questionnaire
Where customers get to try out the product and provide feedback.
An interview following a survey
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the stages of the Product Life Cycle?
Introduction, Growth, Prosperity, Decline
Introduction, Growth, Maturity, Decline
Introduction, Growth, Decline
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
At which stage in the Product Life Cycle is the product most profitable?
Introduction
Growth
Maturity
Decline
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