Marketing Concepts
Other
10th - 12th Grade
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12 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large is ____________________________.
Marketing
Goods
Services
Services
Services
Pricing
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Tangible items that have monetary value and satisfy one’s needs and wants are__________.
services
ideas
concepts
goods
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Intangible items that have monetary value and satisfy your needs and wants are_________.
promotions
selling
services
ideas
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The idea that a business should strive to satisfy customers’ needs and wants while generating a profit for the business is______________.
marketing concepts
services
target markets
marketing
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
An added value in economic terms; an attribute of goods or services that makes them capable of satisfying consumers’ wants and need is _________________.
possession utility
utility
form
marketing
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
All people who share similar needs and wants and who have the ability to purchase a given product is _________________.
market share
customer profile
Market
goods and services
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Consumers who purchase goods and services for personal use are _________________.
markets
organizational market
target market
consumer markets
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