General Principles of Marketing
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9th - 12th Grade
Used 967+ times
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21 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is marketing?
The four basic marketing strategies, called the four Ps: product, place, price, and promotion
the process of planning, pricing, promoting, selling, and distributing products to satisfy customers' needs and wants
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a good?
Tangible items that have monetary value and satisfy your needs and wants
Intangible items that have monetary value and satisfy your needs and wants
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a service?
Tangible items that have monetary value and satisfy your needs and wants
Intangible items that have monetary value and satisfy your needs and wants
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a marketing concept?
Understanding the economic principles and concepts that are basic to marketing
Idea that a business should strive to satisfy customer's needs and wants while generating a profit for the firm
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a market?
All people who share similar needs and wants and who have the ability to purchase a given product
the process of planning, pricing, promoting, selling, and distributing products to satisfy customers' needs and wants
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Define utility:
the attributes of a product or service that make it capable of satisfying consumers' wants and needs
understanding concepts, strategies, and systems needed to interact effectively with others
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A consumer market consists of consumers who purchase goods and services for personal use.
False
True
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