Entrepreneurship--Lesson 4-5 Slides

Producer

Customer

Retailer

Wholesaler

A method for promoting products to customers

A route that products and services take from production to consumption

A pricing strategy for different markets

A type of customer service offered after sales

The product moves directly from the manufacturer to the consumer.

The product moves from the manufacturer to the consumer without intermediaries.

Intermediaries move products between the manufacturer and the consumer.

The product is only sold online.

Advertising is a free form of communication about a product or service.

Advertising is a paid form of communication sent out by a business about a product or service.

Advertising is only used for services, not products.

Advertising is a form of personal selling.

Magazine

Outdoor

Press release

Telephone directory

Sales promotion

Rebate

Personal selling

Telemarketing