Difining a Digital Strategy 1
Presentation
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English
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Vocational training
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Practice Problem
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Medium
Jane Cole
Used 4+ times
FREE Resource
34 Slides • 31 Questions
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Open Ended
Why do you use it?
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Open Ended
What app do you use every day?
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Multiple Choice
What are the key components of a strategy as mentioned in the image?
A strategy is a plan
It helps reach a goal
Where are we now?
How do we get there?
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Multiple Choice
What is the difference between a strategy and a tool?
A strategy is a plan, while a tool is a method.
A strategy is a method, while a tool is a plan.
A strategy is a choice, while a tool is a goal.
A strategy is a goal, while a tool is a choice.
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Multiple Choice
Which of the following statements represents a strategy according to the rule provided?
We post on Instagram every day.
Our goal is to increase website visits with ads.
We buy online ads.
We have a website.
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Multiple Choice
What distinguishes a strategy from an action or tool in marketing?
A strategy has a goal and a plan
A strategy is just an action
A strategy is only a tool
A strategy is not measurable
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Multiple Choice
What are the reasons why a digital strategy matters for companies?
Customers are online
Competition is strong
Digital helps companies grow
All of the above
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Multiple Choice
What are the three key questions outlined in the Digital Strategy Roadmap?
Where are we now?
Where do we want to go?
How can digital help us?
What resources do we need?
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Open Ended
List the 9 steps to creating a digital marketing strategy in the correct order: (label is as follows... 1. 2. 3. etc.)
Word Bank: Launch campaign
Track your results
Define your brand
Identify your customers
Identify competition
Set a budget
Identify your digital marketing strategies
Evaluate your existing digital channels and assets
Set your SMART goals
MUST TYPE THEM OUT!
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Multiple Choice
is a plan of action for achieving your digital marketing goals
Digital Marketing Strategy
Branding
Competition
Budget
Customers
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Multiple Choice
Which of the following statements best describes one of the main purposes of digital marketing?
It only promotes products, not services.
It creates meaningful customer experiences.
It only promotes services, not products.
It delivers messages to other businesses.
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Multiple Choice
What are the key components of a digital strategy roadmap?
Digital opportunities
Order of operations
Capabilities needed
Measuring success
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Multiple Choice
What are the benefits of digital marketing strategies?
Boosting brand awareness
Raising Revenue and
Conversions/ Increases Views Online
All answer options are correct
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Multiple Choice
This is a decision about what the digital marketing strategy will do and how the business will put it into action.
Digital Marketing Strategy
Branding
Digital Marketing Plan
Budget
Customers
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Multiple Choice
What are the key parts of a strong digital strategy roadmap?
A clear digital vision
A gap analysis
A transformation plan with timelines
A list of digital initiatives
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Multiple Choice
What are the purposes of a digital strategy roadmap?
To connect big goals to real steps
To show who is responsible for each part
To set targets and measures of success
To keep teams working together toward the same goals
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Multiple Choice
What are the four functions of a roadmap as described in the image?
Shows where you want to go
Helps you avoid wrong turns
Measures progress along the way
Provides entertainment during travel
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Multiple Choice
What are the key differences between Traditional Strategy and Digital Strategy?
Focus on offline business
Focus on online business
Limited data
Fast changes
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Multiple Choice
What are the main differences between Digital Strategy and Digital Marketing?
Digital Strategy focuses on actions
Digital Marketing answers Why? Who? What?
Digital Strategy is the plan and direction
Digital Marketing is about the tools and actions
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Multiple Select
What are the two marketing strategies mentioned in the image?
Instagram ads
Be visible online
Post videos on TikTok
Choose young customers
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Multiple Choice
What does KPI stand for in the context of digital strategy?
Key Performance Indicator
Key Plan Indicator
Key Product Indicator
Key Process Indicator
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Multiple Choice
What are the key components to identify a target customer?
Who they are
What they need
The company
All of the above
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Multiple Choice
What is a persona?
A real person
A profile
A fictional character
A target market
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Multiple Choice
Hustle & Bustle sells high-end diaper bags made from sustainably sourced materials. Which of the following buyer personas best fits the corresponding target audience?
Millie is 40 years old, is married, earns $35,000 a year, and searches terms like “recyclable materials.”
Shannon is 35 years old, is married, is a stay-at-home mom, has three children under the age of three, has a household income of $90,000 a year, and searches terms like “mom life hacks.”
Ryan is 27 years old, is single, has one 5-year-old, earns $55,000 a year, and searches terms like “best elementary schools near me.”
Ellie is 28 years old, is single, has 3-year-old twins, earns $45,000 a year, and searches terms like “affordable childcare.”
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Multiple Choice
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Multiple Choice
How does creating customer profiles benefit sports marketing strategies?
a. Helps in targeting customers efficiently
b. Increases overall budget
c. Reduces customer engagement
d. Positively impacts all types of leads
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Multiple Choice
What are digital channels used for?
To reach customers
To create physical products
To conduct in-person meetings
To store data
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Multiple Choice
The means by which a message is conveyed.
Channel of Communication
Teleconference
Verbal Communication
Spam
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Multiple Choice
There are several different digital channels that marketers use to connect with customers. Platforms like Facebook, Twitter, and Instagram are examples of what type of channel?
Search
Chat
Social
Websites
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Multiple Choice
Which content is the BEST choice for the awareness stage?
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Open Ended
What does digital transformation mainly mean?
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