MNT Lecture 5 - Creating Value Promotions and Place
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Business
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University
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Inci Toral
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56 Slides • 7 Questions
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Categorize
The User Interface (UI) design of a mobile app.
The Customer Relationship Management (CRM) system storing user data.
An automated inventory management system linked to the website.
A "Click and Collect" counter in a retail store.
The 'Buy Now' button on a product page.
Match the specific digital element to the correct component of a Digital Platform Strategy: (A) Front-End, (B) Back-End, or (C) Physical/Phygital.
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Categorize
A customer posts a photo of your product on their Instagram Story without being paid.
A "Sponsored" search result appearing at the top of Google for the keyword "running shoes."
A blog post published on your company’s website titled "10 Tips for Better Sleep."
An email newsletter sent to your subscriber list.
A banner advertisement displayed on a third-party news site.
Classify the following digital marketing tactics as either (P) Paid, (O) Owned, or (E) Earned media.
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Open Ended
Someone has downloaded a language-learning app but hasn't opened it in two weeks. The app sends the following push notification:
"We miss you! Come back and buy our premium package for 50% off today!"
Using the "Three Rules" of nudging, identify which rule is being violated and rewrite the notification to be effective.
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Multiple Choice
Programmatic Advertising requires manual bidding and negotiation by human marketers for every ad slot.
True
False
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Multiple Choice
Extended Reality (XR) is a term that includes both Augmented Reality (AR) and Virtual Reality (VR).
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False
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Multiple Choice
Deep Learning allows computers to reveal hidden relationships between variables that standard observation might miss.
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False
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Multiple Choice
Chatbots are currently capable of fully replacing human agents because they can easily understand complex emotions and nuance.
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False
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Attendance Code: 78116220
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