MARKETING QUIZ

​ADIDAS

THE ULTIMATE DRIVING MACHINEVE

BMW

BECAUSE I M WORTH IT

L'OREAL

THE BEST A MAN CAN GET

GILLETTE

THINK DIFFERENT

APPLE

OPEN HAPPINESS

COCO COLA

Which stage of the product life cycle is characterized by slow sales growth and little to no profit

INTRODUCTION STAGE

Which element of the marketing mix refers to the various methods used to communicate with and persuade the target audience

PROMOTION

Which marketing strategy aims to gain market share by offering lower prices than competitors?

COMPETITVE PRICING

A coffee brand launches a campaign where customers can design their own cup sleeves. What marketing concept is being applied

CO CREATION
SKIMMING PRICE
DECISION MAKING
MASS MARKETING

A sneaker company collaborates with a famous rapper to release a limited edition shoe. Which strategy is this

MARKET SEGMENTATION
GUREILLA MARKETING
DIVERSIFICATION
CELEBRITY ENDORSEMENT

A fast-food chain creates a TikTok challenge encouraging users to dance with their burger. What type of marketing is this

INFLUENCER MARKETING
EXPERIENTIAL MARKETING
DIRECT MARKETING
VIRAL MARKETING

A streaming service offers one free month before charging. What pricing strategy is this

PRICE SKIMMING
PENETRATION PRICING
FREEMEUIM PRICING
BUNDLE PRICING