MARKETING MIX
Presentation
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Business
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KG
•
Practice Problem
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Medium
Eduardo Sante
Used 3+ times
FREE Resource
1 Slide • 5 Questions
1
INTRUCTIONS:
By Eduardo Sante
Tick the letter of your choice.
2
Multiple Choice
A type of distribution channel that is called a "direct-marketing" channel, since it has no intermediary levels.
Channel 1
Channel 2
Channel 3
Channel 4
3
Multiple Choice
Which of the following best defines a product?
Anything a business sells to make profit
Any goods or services produced to meet consumers’ wants, tastes, and preferences
Only physical items that consumers can touch
Services provided by a company for free
4
Multiple Choice
What is the main goal of the Place component in marketing?
To increase the quality of the product
To communicate the value of the product
To ensure the product is available where and when customers need it
Services provided by a company for free
5
Multiple Choice
A business that sets a low initial price to quickly gain market share is using:
Penetration pricing
Cost-plus pricing
Skimming pricing
Competitive pricing
6
Multiple Choice
Which of the following is not a function of packaging?
Protecting the product
Providing information
Enhancing product appearance
Setting the product’s price
INTRUCTIONS:
By Eduardo Sante
Tick the letter of your choice.
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