Comercialización
Presentation
•
Education
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University
•
Practice Problem
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Hard
Lía Rodríguez
Used 1+ times
FREE Resource
26 Slides • 26 Questions
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Multiple Choice
Which of the following best describes the main focus of the subject based on its thematic core?
Understanding the marketing process in tourism
Learning a new language
Studying ancient history
Exploring culinary arts
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Multiple Choice
What are the three main units covered in the curriculum program for tourism marketing?
Tourism marketing process, strategy design, marketing mix decisions
Tourism history, customer service, pricing strategies
Digital marketing, event planning, logistics
Sustainable tourism, hotel management, advertising
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9
Multiple Choice
According to the curricular unit's foundation, why is it important for future professionals to be trained in tourism marketing in Córdoba?
Because Córdoba is a national tourism hub requiring specialized and quality proposals
Because tourism is declining in Córdoba
Because only private organizations need marketing professionals
Because tourism marketing is not important in other regions
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11
Open Ended
How does the curriculum emphasize the importance of sustainability in tourism marketing?
12
Multiple Choice
What is the main objective of the course as stated in the curricular foundation?
To promote understanding and use of tourism marketing tools to meet demand and ensure quality and sustainability
To focus only on traditional marketing methods
To ignore sustainability in tourism marketing
To teach only about international tourism
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Multiple Select
Which of the following are considered fundamental axes in the study of tourism marketing according to the course?
Trends in the tourism sector
Characteristics of demand
Evolution of supply
New forms of distribution and communication
15
Fill in the Blanks
Type answer...
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Multiple Choice
Which of the following is a key feature of the guided tours offered by BabsGuia in Buenos Aires?
They are group tours with fixed schedules.
They are private tours with professional local guides in different languages.
They are only available for Spanish speakers.
They do not require prior booking.
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Multiple Select
Based on the information from the GuruWalk platform, which of the following filters can you use to find a suitable free tour?
Quality verification
Languages
Tour duration
Schedule
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Multiple Choice
What is the main goal of Sandemans New Europe according to the information provided?
To offer the cheapest tours in Europe.
To connect travelers with excellent local guides and ensure safe, high-quality tours.
To provide only virtual tours.
To focus exclusively on tours in the United States.
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23
Fill in the Blanks
Type answer...
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26
Multiple Choice
According to Kotler et al. (2011), marketing is a human activity oriented towards satisfying the ___ and desires of consumers through exchange processes.
products
needs
profits
competition
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Multiple Choice
Which of the following is the first step in the marketing process?
Understanding the market and customer needs
Designing a customer-driven marketing strategy
Preparing an integrated marketing plan
Building customer relationships
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Open Ended
Explain the importance of understanding customer needs and wants in the marketing process.
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Multiple Choice
What is the main purpose of designing a customer-driven marketing strategy?
To select which customers to serve and how to serve them
To increase the cost of products
To focus only on product features
To ignore market segmentation
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Multiple Select
Which of the following are included in the marketing mix (4 P's)?
Product
Price
Promotion
Place
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Open Ended
Describe how building profitable relationships with customers can help a business capture value from customers in return.
38
Fill in the Blanks
Type answer...
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Multiple Choice
Which of the following is NOT a way to capture customer value according to the slide?
Building customer loyalty and retention
Increasing the share of customer
Reducing customer satisfaction
Constructing customer capital
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Open Ended
Based on what you have learned in this session, how would you modify or add to your initial definition of marketing?
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45
Fill in the Blanks
Type answer...
46
Multiple Select
What are some key challenges that Carmen Toledo faced when starting Viajes Atrio, S.A.?
Lack of experience in the travel industry
Unfavorable working conditions in previous jobs
Difficulty adapting the office to customer needs
Limited access to specialized travel information
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Multiple Select
What strategies did Carmen Toledo use to expand her agency's market to educational institutions?
Sending personalized offers to schools
Hiring a large marketing team
Participating in educational congresses
Conducting market demand studies
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Open Ended
What specific characteristics of services can make it difficult to develop marketing strategies for a company like Viajes Atrio?
51
Open Ended
After today's session, what questions do you still have about the process of marketing tourism services?
52
Open Ended
Reflect on the main theme of the course. What do you think is the most important aspect of marketing in tourism guiding services?
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