branding test PPT

advertising

product

market segment

profit

Place?

Product?

Promotion?

Price?

helps you to set the right price for your product.

depends on your targeted market

is key in planning your decor

useful way to segment a market

Core Benefit

Generic Product

Expected Product

Market Share

Unsought goods

Shopping goods

Convenience goods

All of the above

A good that requires a minimum amount of effort on the part of the consumer

A good that is rarely purchased by consumers

A good that requires extensive comparison before purchase

A good that is only available online

Product specifications, usage, price, and value

Brand logo and color

Store location only

Packaging design only

They are not actively sought out by consumers.

They are purchased due to fear, precaution, or need.

They require aggressive marketing to arouse interest.

They are always luxury items.

Manufactured parts are smaller units used in larger products, while raw materials are processed to give final products.

Raw materials are always more expensive than manufactured parts.

Manufactured parts do not play a role in larger products.

Raw materials are not used in manufacturing.

Supplies are short-term goods or materials, while business services are third-party services provided to businesses.

Supplies are only used by manufacturing companies, while business services are used by all companies.

Business services are physical items, while supplies are intangible.

Supplies are long-term investments, while business services are one-time expenses.