Facebook-Cambridge
Presentation
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Life Project
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Professional Development
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Practice Problem
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Easy
Aditya Kumar
Used 2+ times
FREE Resource
0 Slides • 6 Questions
1
Multiple Choice
What was the name of the app used to collect Facebook users’ personal data for Cambridge Analytica?
MyPersonality
This Is Your Digital Life
Who Are You?
My Digital Profile
2
Multiple Choice
Who was the whistleblower who exposed the Cambridge Analytica scandal?
Edward Snowden
Julian Assange
Christopher Wylie
Frances Haugen
3
Multiple Choice
Which two major political events are specifically highlighted as having been influenced by the psychographic targeting strategy?
The 2016 U.S. Election and the UK Brexit Referendum
The 2020 U.S. Election and the French Presidential Election
The UK General Election and the German Federal Election
The 2012 U.S. Election and the Scottish Independence Referendum
4
Multiple Choice
Who was the academic researcher that created the quiz app, "thisisyourdigitallife," which harvested Facebook user data for Cambridge Analytica?
Mark Zuckerberg
Alexander Nix
Christopher Wylie
Dr. Aleksandr Kogan
5
Multiple Choice
What was Robert Mercer's key role in relation to Cambridge Analytica and the political landscape?
He was the Facebook CEO who exposed user data.
He was the UK politician who led the 'Leave' campaign.
He was a US billionaire, Republican Party donor, and key investor in Cambridge Analytica.
He was the whistleblower who exposed the misuse of Facebook data.
6
Multiple Choice
What fine did the U.S. Federal Trade Commission (FTC) impose on Facebook in 2019?
$500 million
$1 billion
$5 billion
$10 billion
What was the name of the app used to collect Facebook users’ personal data for Cambridge Analytica?
MyPersonality
This Is Your Digital Life
Who Are You?
My Digital Profile
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