The Marketing Mix Target Markets & Market Segmentation

To increase brand visibility among a large audience

To reduce the cost of event tickets

To limit competition from other brands

To avoid media coverage

Product

Price

Place

People

Product

Price

Place

Promotion

Age

Income

Weather

Gender

A specific group of consumers a company wants to reach

All consumers in the market

Only the consumers who buy the most expensive products

A random selection of people

To appeal to a wide range of target markets

To increase production costs

To reduce consumer choices

To make advertising easier

Young women who are fans of pop culture

Older adults looking for a classic taste

Children seeking sweet beverages

Athletes needing energy drinks

Demographic segmentation

Geographic segmentation

Behavioral segmentation

Psychographic segmentation

Geographic segmentation

Demographic segmentation

Psychographic segmentation

Product segmentation