Part 5 Review

Creating value for consumers

Manipulating consumers

Just selling and advertising

Providing products only

Buying

Transporting

Advertising

Selling

To increase the market size

To identify different ways to communicate with different groups

To reduce the number of products offered

To increase production costs

Political, legal, and regulatory forces

Social forces

Technological forces

All of the above

Product Strategy

Pricing Strategy

Distribution Strategy

All of the above

Product development

Test marketing

Commercialization

All of the above

Raw materials

Major equipment

Accessory equipment

Furniture

Develop-ment

Introduction

Growth

Maturity

Decline

To create time utility

To create place utility

To create ownership utility

All of the above

Move products from producers to consumers

Maintain product quality

Assume risk of inventories

Provide customer service

Railways

Motor vehicles

Inland waterways

All of the above