Influencers and Paid Content PPT review
Presentation
•
English
•
11th Grade
•
Practice Problem
•
Medium
Sarah Banks
Used 2+ times
FREE Resource
19 Slides • 13 Questions
1
2
Open Ended
Why is it important to know who is behind a social media post, especially when detecting paid or sponsored content?
3
4
5
Multiple Choice
Based on the definition provided, what are some common types of influencers?
Professional athletes, news reporters, and authors
Toy unboxers, reality TV stars, Youtube vloggers, Instagram celebrities, beauty bloggers, and pranksters
Doctors, lawyers, and teachers
Politicians, scientists, and engineers
6
7
Open Ended
Do we need to know when social media content has been paid for and who is paying for it? Why or why not?
8
9
10
11
12
Multiple Select
Which of the following are ways to identify sponsored or paid content on social media?
Look for hashtags like #ad or #sponsored
Check if the post mentions a brand or product
See if the influencer discloses a partnership
Ignore the number of likes or comments
13
14
Open Ended
Who is the target audience for the Dutch Bros tweet, and how can you tell?
15
16
Multiple Select
Which of the following are ways groups can get viewers to share advertising content for free?
Hashtag challenges & giveaways
Reposting fan content
Fans create imitation posts
Ignoring fan engagement
17
18
Multiple Choice
Which of the following is an example of how people act as 'walking billboards' for brands?
Wearing clothes with visible brand logos
Watching TV commercials
Reading a newspaper
Listening to the radio
19
20
Open Ended
Why do you think people like to share products or brands on their social media accounts?
21
22
Multiple Select
Which of the following groups may pay influencers to promote products and ideas?
Political groups
Nonprofits
Businesses
Schools
23
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25
Open Ended
What are some possible consequences if influencers do not label their paid content?
26
27
Multiple Choice
In the Will Smith video breakdown, what is missing that would indicate the video is an advertisement?
A hashtag or ad label
A verified account
A store setting
A product mention
28
29
Multiple Choice
Based on the information provided, what is the price of the Fiik Drifter as found through the Google search?
$2,200.00
$550.00
$21,000.00
$3,494,620.00
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31
32
Multiple Select
Which of the following questions should you consider when evaluating a TikTok video for sponsorship or audience appeal?
Is the video linked to another group or company?
What is the price of the product featured?
Who is the target audience?
What does the video do to appeal to its audience?
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