Principals of Design

Proportion

Balance

Emphasis

Contrast

To create a sense of hierarchy and balance

To make all objects the same size

To use only one color

To avoid using space

It can be distributed among design elements

It should always be symmetrical

It should look balanced within the page or frame

It can be distributed asymmetrically to move the eye around a page

Balance

Proportion

Contrast

Emphasis

Symmetrical balance uses identical elements on both sides, while asymmetrical balance uses different elements that still achieve balance.

Symmetrical balance uses only geometric shapes, while asymmetrical balance uses only organic shapes.

Symmetrical balance is always more visually appealing than asymmetrical balance.

Asymmetrical balance requires the use of color, while symmetrical balance does not.

By using only one typeface throughout the design

By contrasting a decorative typeface with a minimalist sans serif typeface

By making all typefaces the same size and color

By avoiding the use of typefaces altogether

Shapes can add visual interest and emphasize a design element.

Space can draw attention to objects, especially if centered with significant space around it.

Emphasis is only achieved through color.

Limiting the number of shapes can add visual interest.

Using color, alignment, size, and typefaces

Adding sound effects

Making all elements the same size

Using only black and white colors

The use of repeated design elements to create rhythm and predictability

The use of contrasting colors to create emphasis

The use of asymmetrical layouts to create tension

The use of random elements to create surprise

By using similar typefaces, sizes, weights, spacing, and alignment

By using only one color throughout the design

By randomly changing the font style in each word

By avoiding any alignment in the text

Proportion

Balance

Contrast

Repetition