PowerPoint-ProductServiceManagementDownloadableVersion

Cost analysis

Product-liability risks

Service mix planning

All of the above

Anything a person receives in an exchange process

Only tangible items like computers

Only services like haircuts

Only items that are a mixture of goods and services

Branding

Labeling

Packaging

All of the above

It is unique to each business.

All stores in the same industry have the same product mix.

A company can offer both products and services in its product mix.

Product mix never changes over time.

A group of closely related products created or sold by a business

A single product offered by a company

A marketing strategy for a business

A type of advertising campaign

Taking an objective look at sales and current trends

Being flexible

Ignoring past product success

Developing entirely new products or modifying existing ones

Idea generating

Product elimination

Product testing

Business proposal development

Low production costs

Urgency to enter the market due to competition fears

High consumer demand

Availability of advanced technology

Advertising, new training for sales force, different distribution networks

Product design, customer surveys, packaging

Market research, product testing, focus groups

Legal fees, patent applications, market analysis

Sales performance, effectiveness of marketing strategies, customer buying patterns, timing of purchases

Product design, packaging, distribution channels, supplier relationships

Employee satisfaction, production costs, inventory levels, supplier reliability

Competitor pricing, legal regulations, environmental impact, supplier contracts

Introducing a new flavor of an existing soft drink

Launching a completely new brand

Changing the company logo

Reducing the price of an existing product