Digital Products 101

Presentation

•

Professional Development

•

University

•

Hard

drew anna

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13 Slides • 30 Questions

Multiple Choice

What is not part of the marketing mix (the 4Ps)?

Product

Person

Price

Promotion

Multiple Choice

True or False?

Marketing involves encouraging people to buy a product or service.

True

False

Multiple Choice

True or False?

Marketing includes advertising, selling, and delivering products to consumers.

True

False

Multiple Choice

What is not linked to place?

Where the shop is

Where the materials are

What the product is

Multiple Choice

Marketing that utilizes Internet and online based technologies is known as ...

Relationship Marketing

Traditional Marketing

Digital Marketing

Cause Marketing

Multiple Choice

A marketing .............. refers to a business's overall plan for reaching prospective consumers.

price

promotion

strategy

place

Multiple Choice

What is a disadvantage of Television advertising?

It reaches a wide audience

You can differentiate different target markets

It is expensive

Multiple Choice

True or False?

Email is an example of indirect marketing.

True

False

Multiple Choice

The act of buying of the same brand over and over again is known as ...

prospective buyer

advertising campaign

company image

buying habit

Multiple Choice

Demand-based pricing is determined

by using the wholesale cost of an item as the basis for the priced charged

by what competitors are charging for the same good

by how much the consumer is willing to pay for a product or service

Multiple Choice

True or False?

Sponsoring sports events is an example of marketing.

True

False

Multiple Choice

..................... are people who have a big social media following.

Borrowers

Investors

Influencers

Bankers

Multiple Choice

Personal contact with the customers is a form of

telemarketing

personal selling

Multiple Choice

A ...................... is a special saying made from a few words that helps identify the company or brand.

logo

coupon

banner

slogan

Multiple Choice

When someone famous uses their own image to help promote a particular product, it is called ........... .

billboard

endorsement

placement

spread

Multiple Choice

Air freight is most likely to be used for importing which of the following products?

steel pipes

cars

wood pulp

fresh flowers

Multiple Choice

Offering an incentive to customers in order to increase sales--contests, free samples, coupons etc...

promotional mix

telemarketing

personal selling

sales promotion

Multiple Choice

All of the following are low cost advertising methods EXCEPT

word of mouth

business cards

flyers

tv commercials

Multiple Choice

How the consumer gets the product

Place

Price

Promotion

Sales strategy

Multiple Choice

What are certificates that entitle customers to cash discounts on goods or services?

take-aways

traffic builders

premiums

coupon

Multiple Choice

When you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded?

presentation

product

place

promotion

Multiple Choice

What does target market mean?

the market that your product is in

the consumers you want to buy your product

those consumers who haven't bought your product

the markets overseas

Multiple Choice

Which part of the four P's of marketing effects the location and transportation of the product

Place

Planning

Pricing

Promotion

Multiple Choice

Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here?

Geographic segmentation

Benefit segmentation

Occasion segmentation

Demographic segmentation

Multiple Choice

"Many companies today are localizing their products, advertising, promotion, and sales efforts to fit the needs of individual regions, cities, and neighborhoods." This is an example of ________.

Geographic segmentation

Product diversification

Branding

Psychographic segmentation

Multiple Choice

________ involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes.

Mass customization

Market targeting

Market segmentation

Differentiation

Multiple Choice

Which word best describes PLACE in the marketing mix?

shelf height

shopping mall

distribution channel

Auckland city

Multiple Choice

Why is customer satisfaction important to a business?

customers will become repeat buyers

customers will be happy

customers are stakeholders

customers are never satisfied

Multiple Choice

Product, price, place, and promotion make up the _____________________.

Marketing Concept

Marketing Mix

Marketing Oriented

Marketing Behavior

Multiple Choice

Which of the following best describes a target market?

Close competitors of a business

The people who buy a business's products

Groups that do not buy a business's products

The individuals at whom a business's marketing strategies are aimed

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